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Privacy Policy


5 things you need to know about GDPR

You may have seen GDPR hitting the headlines, or perhaps organisations have already contacted you about it? We take a closer look at what GDPR is and what it means for you…

  1. It’s the biggest change to UK data privacy law in 20 years

Thanks to technological advances the amount of personal data being generated is rapidly increasing – every time you shop online, use your favourite app or ‘like’ a photo on Facebook you generate data – which is why the law needs updating to better protect people. As part of the General Data Protection Regulation (GDPR) all companies have to review how they manage all personal data – from customer email addresses to employee bank details – and ensure they are GDPR-ready by 25th May 2018.

  1. It will give you more control over your personal data

GDPR is all about giving you more control on how your personal data is used. You’ll have greater visibility and control over the personal data organisations hold about you – whether it’s something as simple as your name, or as complex and sensitive as medical information. This means you can have greater confidence that information about you is accurate, up-to-date and properly managed.

  1. You can choose who contacts you, and how

Over the coming months you’ll probably notice a lot of organisations asking for your consent so they can contact you about offers, products or services they think you’ll find useful or interesting. To comply with GDPR, these requests need to be really clear and straightforward. You get to choose who contacts you and how, for example by email, social media or phone.

  1. You can also change your mind at any time

If you give an organisation permission to contact you, it doesn’t mean you can’t change your mind in the future. Under the new rules, it should be easier to update your preferences on what you want to receive and how.

  1. Your data will be better protected

GDPR also aims to make sure that all organisations holding personal data have the right processes in place to protect it. Organisations who put customer data at risk will face hefty penalties.

What happens next? As a Wallpops customer, we’ll soon be asking you to choose how you‘d like to receive updates from us on features, products and offers..

We do: use your personal data to help us provide a great customer service, which includes tailoring the information we share with you to help ensure that it’s relevant, useful and timely.

  • We do: respect your privacy and work hard to ensure we meet strict regulatory requirements.
  • We don’t: sell your personal data to third parties.

We’ll always go the extra mile to protect your personal data and as part of this, we regularly review our privacy notice so that you can see how we use your data and what your options are.




WallPops (we or us) are committed to protecting and respecting your privacy in the delivery of our services.

This Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. We have developed this statement so you understand how we deal with your information and because we want you to feel confident about the privacy and security of your personal information in connection with our Services. This Privacy Policy is applicable to the website owned and operated by us [] (the Site).

By visiting any of our Sites or by providing us with information you are accepting and consenting to the practices described in this Privacy Policy.


For the purpose of the Data Protection Act 1998 (the Act), the data controller is CWV Wallcoverings Limited of Number 1 @ The Beehive Shadsworth Business Park, Lions Drive, Blackburn, BB1 2QS (the Registered Office) registered with the Information Commissioner's Office under registration number ZA174878.

As data controller, we take all necessary steps to comply with the Data Protection Act 1998 and its relevant subordinate legislation as in force from time to time when handling any personal information.

When you supply any personal information to us we will meet our legal obligations to you in the way that we deal with that information.

In accordance with the Data Protection Act 1998 we are required to collect the information fairly and to let you know how we will use it and whether we will pass the information on to anyone else.

We will take reasonable precautions to safeguard your personal data against loss and unauthorised disclosure or access.


We may collect and process the following data about you:

    • Information you give us. You may give us information about you by filling in forms on our Site, placing orders online, inquiring about our products or by corresponding with us by phone, e-mail or otherwise. This includes information you provide when you register to use our Site, subscribe to our services, enter a survey or sign up for our newsletter and when you report a problem with our Site. The information you give us may include your name, address, e-mail address and phone number, financial information (including but limited to credit card details).
    • Information we collect about you. With regard to each of your visits to our Site we may automatically collect the following information

a) technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

b) information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our Site (including date and time); and

c) products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

We may also keep a record of those parts of the Site that you use most often to enable us to monitor, support, improve and develop our service and to know which parts are of the most interest to you.


We will use the personal information supplied by you:

  • for marketing purposes such as following up on sample orders or your mood board, reminding you about your abandoned shopping bag, asking you to review our products, informing you about our promotions, inviting you to enter surveys and sharing news, trends and tips with you
  • to provide you with the best possible service
  • to notify you about changes to the services we offer
  • to ensure that content from our Site is presented in the most effective manner for you and for your computer;
  • to allow you to participate in interactive features of our service, when you choose to do so
  • as part of our efforts to keep our Site safe and secure
  • to carry out our obligations arising from any contracts entered into between you and us; and
  • to make suggestions and recommendations to you and other users of our Site about services that may interest you or them


We take all reasonable care to prevent any unauthorised access to your personal data.

We will only supply your personally identifiable information to any third party:

  • in order to enhance our service and the services we can offer you or where we have your consent to share the information
  • to allow our partner Feefo to collect product and service reviews. Feefo act on our behalf as a data processor for the purpose of collecting reviews to help us improve customer satisfaction
  • where we need to share the information to provide a product or service you have requested
  • where we need to send the information to persons or organisations who work on our behalf (such as the owner of our warehouse, shipper, transporter or deliverer of any products) to provide the product or services that you purchased but such persons or organisations may only use this information in order to provide such product or service and not for any other purpose
  • if the Company or substantially all of its assets, are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets
  • if you were introduced to us by a third party, we will give them your contact details and sufficient information about you for their accounting and administration purposes; and/o
  • if we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of the Company, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction

By using the Site you consent to our collection and use of this information.

The information you supply to us will be held on our computers at the Registered Office.


Like many businesses on the internet, we use Google Analytics to collect information about how visitors use the Site.

To do this we use something called a cookie. A cookie is a piece of data stored on the user’s computer tied to information about the user. We use the following types of cookies on our site:

  • Strictly necessary cookies - these are cookies that are required for the operation of our site. They include, for example, cookies that enable you to log into secure areas of our site, use a shopping cart or make use of e-billing services
  • Analytical/performance cookies - these allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our site works, for example, by ensuring that users are finding what they are looking for easily
  • Functionality cookies - these are used to recognise you when you return to our site. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies - these cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our site and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose

You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

By using this website you agree to the use of cookies.

More information about the use of cookies can be found at and there is information about Google Analytics at:



We will treat all your personal information as private and confidential (even when you are no longer a customer) and will not give it to anyone else except in accordance with this Privacy Policy or if we are required to do so by law or asked to do so by a court or regulator.


The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

We will retain your information securely stored for a reasonable period typically 3 years, for as long as the law or our regulators require or, otherwise for our legitimate business purposes.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will take all reasonable steps to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


The Act gives you the right to access information held about you. If you would like a copy of some or all of your information that we hold, as well as other related processing explanations, please email or write to us (using the contact details provided above). We may make a small charge for this service (of £10) and if necessary, ask you to produce evidence of your identity to ensure it is appropriate to share the information.

We want to make sure that the information we hold is accurate and up to date. You may ask us to remove or correct information you think is inaccurate. We will make all reasonable efforts to delete your information from our files if it is deemed appropriate.

You have the same rights to know what information is processed by any third party, or correct information held by them by contacting them directly.

Our Site may, from time to time, contain links to and from the websites of our partner(s), advertiser(s) and/or affiliate(s). If you follow a link to any of these sites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


If you call us, or we call you, by telephone the call may be recorded for monitoring and staff training purposes. Recordings will only be used under proper and careful supervision.


You can expect us to be prompt, efficient and friendly when dealing with you. Our aim is to provide you with a world class, professional and confidential service. Occasionally things may go wrong, or we may not live up to your (or our) expectations. If that happens we’d like to know about it. So, if you have a complaint about any aspect of the service you have received from us, our staff will be happy to help resolve your concerns.

Please bring your concerns to our attention as soon as possible - the sooner we know about it the sooner that we can resolve it. Our policy is to ensure that your complaint is handled quickly, fairly and efficiently.

Your complaint (whether received by telephone, letter, e-mail or fax) will be looked into by our Customer Services Supervisor.

We will tell you if we need information from someone else to help us look into your complaint and, where necessary, we will get your written approval before seeking information for others in connection with your complaint.


Your use of the Form is governed by the Laws of England and Wales whose courts have exclusive jurisdiction of any disputes that may arise under or in connection with this Privacy Policy.


We may edit or amend this Privacy Policy from time to time. If we make any substantial changes to the Privacy Policy, we will notify you by using a prominent notice on the home page of the Website.

As a result of improvements we make to our services, amendments to laws or regulation or developments in the technology or processes we use, we may change the information we hold about you and/or the way in which or the purposes for which we process such information. If we make any substantial change in the way in which we use your personal information we will notify you by email.


You may opt our of promotional emails at anytime.